Nestled within a restored 18th-century house against the backdrop of the English countryside, Four Seasons Hampshire’s picturesque 500-acre grounds are the perfect setting for Paper London to deck out the property with an array of elements that encapsulate a summer experience.
From the reception to room to spa, iconic signifiers are available to guests, such as Surfboards, ice cream carts, a beach hut, parasols, deck chairs, croquet mallets, giant Jenga, and picnic blankets.
Paper is a leading sustainable brand launched in 2011 after corporate lawyer, Philippa Thackeray, and Temperley London knitwear designer, Kelly Townsend, met and bonded over their love of fashion. They chose the name Paper because it was literally the blank canvas on which to express their vision; the very starting point.
As a British Fashion Council Contemporary Award recipient two seasons in a row, the brand now has a loyal following with numerous high-profile names including Margot Robbie, Taylor Swift, Gigi Hadid and Jennifer Lopez
An environmental consciousness has always sat at the core of the brand.Through a pioneering approach to sustainability from ethically sourced, eco-friendly and recycled materials to responsible production, minimising waste, to conscious after-care and product circularity.
Designing products with their entire lifecycle in mind, Paper also encourages customers to participate in the Paper Relove rental platform, where they can rent clothes or donate their old garments in exchange for a voucher for their next purchase.
The colour scheme for the Summer Club is directly inspired by the Four Seasons' signature palette, a combination of green and light pink.
The collection is available to buy at the hotel’s spa reception, at London Liberty’s dedicated pop up space within the Womenswear department on the 2nd floor and paperlondon.com.
The styles embrace leisure activities with tennis skirts, sporty swimsuits, cricket cardigans, branded sweatshirts and really fun sporty slogan socks.
