PULL QUOTE: ‘The buzzword at recent fashion shows for the likes of JW Anderson, Erdem and Richard Quinn has been genderless beauty, an antidote to the ultra-fem looks of seasons past.’
For 2025, expect something altogether edgier. The buzzword at recent fashion shows for the likes of JW Anderson, Erdem and Richard Quinn has been genderless beauty, an antidote to the ultra-fem looks of seasons past. Androgynous, handsome rather than pretty faces were painted with strong brows, clean natural-looking skin and a tomboy minimalist feel. Here’s how to nail the look.
3 Key Steps To Get The Look
Hydrated, Fresh Skin
If we are to banish our blushes, contours, bronzers and highlighters to get the look de jour, focusing on skin finish is essential. Fresh, hydrated and skin with a healthy glow is key to getting the foundations of this look right. Use skin tints instead of heavier foundations to keep skin enhanced, but not smothered.
Structured Brows
Not to be confused with the strong brows of the 2010s, this season, rather than being sculptural, brows are strong but masculine – think bold yet unstructured and brushed up for a natural look. Brow pomades are great if you need help in the volume department. Do look for a fine-pine pencil to fill in any gaps.
A Nude Lip
To finish the look, lips were either left nude, or with a pale pink wash of colour. No glosses or statement lips, but crushed berry tints were also used to soften the look, pressed into lips to keep the undone feel of the whole aesthetic.
