Savannah’s eponymous bridal collection launched in 2016, exciting the industry by bringing a flavour of fashion to the world of wedding dresses. But by then, she was hardly a stranger to running her own label, nor to the vagaries of fashion. In 2007, she co-founded the label Twenty8Twelve, and its accompanying Westbourne Grove store, with her sister, Sienna. They ran it together until 2012, when she went it alone her first solo collection, Savannah.
Here she tells us how Pinterest is indispensable for her team; why her iPhone enables her to strike a work/family balance; and how Upworthy saved lockdown.
My favourite website...
I find Pinterest really useful for research. It’s very well designed so my team and I can communicate on shared mood boards which can be split into categories when researching new collections. I also love wordsmith.org for its word of the day.
My favourite app...
Instagram.
My favourite blog...
Over the Moon because they feature really authentic, beautiful weddings and the couples’ happiness oozes out of the screen.
My favourite podcast...
Woman’s Hour on Radio 4.
My most recent buy online...
Wellington boots from Hunter. English winter is incoming!
Last book you downloaded or read...
Americanah by Chimamanda Ngozi Adichie.
Favourite tweeter...
I love @stevemartintogo. He was in most of my favourite movies as an adolescent and I find his humour instantly uplifting.
Favourite Instagrammer...
@cassblackbird. She is my favourite fashion photographer and captures people in a really honest and refreshing way.
Favourite tech gadget...
My iPhone, I know we all use our phones too much, but my phone enables me to be at home with my kids in the countryside and manage to keep my business running.
The most useful gadget/item on your desk...
My laptop.
Most useful digital resource during lockdown...
WhatsApp.
Most inspirational digital resource during lockdown...
@upworthy on Instagram. Lockdown was a real rollercoaster for me, and I found this resource constantly uplifting and positive.
First thing/app you look at on your mobile when you wake up/in the morning...
The Insight Timer app. I’m trying to do 15 mins of meditation every day on waking, but invariably get into my emails or my Instagram messages and start working while I’m still in bed.
Last thing you binge-watched...
MasterChef The Professionals. I’m obsessed.
Favourite brands have you discovered online...
Nobody’s Child. They are a really cool eco-conscious fashion brand pioneering a new way to make fast fashion. Very inspiring.
The best digital advice I've been given...
To impose screen time limits on apps and make sure the phone can’t be used an hour before bed.
My screensaver is...
A picture of my kids.
My pet online hate is...
People being unkind to each other in a way that they never would in person.
The Internet. On balance, a force for good or ill?
For good, if used in a measured way.
By Nancy Alsop
December 2020
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