Every year, the missiontm GWG Awards are presented to websites that showcase excellence in their field. 2017 saw entries across a wide range of lifestyle interests and with a judging panel with a similarly broad range of skill sets, it was going to be a tough call to find an overall winner. On welcoming guests at the reception held at The Royal Institution of Great Britain, Arabella Dymoke said, "I liken our Awards to the Man Booker for websites. They are thoughtful and considered, rewarding really interesting sites, ones that we want to use ourselves or to tell others about."

Sam Crocker, Digital Directo of Bray Leino, part of the missiontm group, headline sponsor, said "My Mission colleagues Matt, Alan and I found our part in the judging thoroughly enjoyable but very difficult as there were so many high quality examples of websites doing exactly this within the shortlisted entries."



WEBSITE OF THE YEAR

The judging panel, including Sophie Conran, Rupa Ganatra, The Midult and Jeff Lynn from Seedrs, assessed entries on the quality of design, usability, content and product or service evident within each site put forward. After much deliberation, Biscuiteers was crowned Website of the Year 2017. Biscuiteers bake beautiful, hand iced biscuits, cakes and chocs. Each collection is presented in a gorgeous illustrated keep-sake tin which can be kept long after the treats are gone.

On presenting the award, Anna Bance commented, "I don't think a day goes by without a jolly biscuit character popping up on my Instagram! This year's well deservered winner gets my vote, for continuing to put a smile on so many people every day!"

Founder, Harriet Hastings, responded by saying, ‘Winning the missiontm GWG Awards is a real boost to the whole digital team at Biscuiteers. It is wonderful getting the endorsement of others and so very encouraging. I think that one of the main things that’s great about The Good Web Guide Awards judging is the peer recognition from fellow entrepreneurs of our hard work.’

Judge, Fiona Humberstone, The Brand Stylist, said "This website engages, enchants and delights at every level. A charming product, great layout and fabulous brand identity makes this a totally compelling online destination. Really inspiring."

PEOPLE'S CHOICE

After fierce voting by the public, Wicked Uncle pipped its competitiors to the post winning the People's Choice 2017. The company is known for its fun and unusual presents for children, where every potential present is tested before it goes online..

CATEGORY WINNERS

INTERIORS

FRENCH BEDROOM COMPANY
www.frenchbedroomcompany.co.uk
Beautifully made French-style furniture, combined with quirky and contemporary lighting and accessories to create interiors that are eye-catching, elegant, inspiring, chic and most importantly, unique.

FOOD & DRINK

BISCUITEERS
www.biscuiteers.com
Biscuiteers bake beautiful, hand iced biscuits, cakes and chocs. Each collection is presented in a gorgeous illustrated keep-sake tin which can be kept long after the treats are gone.

PROPERTY

ANYJUNK
www.anyjunk.co.uk
The UK’s largest man and van rubbish clearance company.

STARTUPS

RED BEETLE TRAVELLING FOOD COMPANY
theredbeetle.com
Specialists of the finest Italian food. Jamie Oliver is a fan...

TRAVEL & LEISURE

TIMBUKTU TRAVEL
www.timbuktutravel.com
An Africa travel company is revolutionising the way people plan their safaris by handing over complete control to the traveller, saving them time and money along the way.

CHILDREN

ALEX & ALEXA
www.alexandalexa.com
The Net-A-Porter of children’s fashion.

FINANCE

PAYBASE
paybase.io
A B2B payments single page website aimed at providing company information through aesthetic and interactive design.

ARTS/CULTURE

SMARTIFY
smartify.org
A free app which helps people make meaningful connections with art.

BEST OF BRITISH

BISCUITEERS
www.biscuiteers.com
All about iced-biscuits, a colourful and lively site where you can almost taste the products.

BUSINESS/CORPORATE

ELIXIRR
www.elixirr.com
A different type of consultancy helping clients change the game in their industries.

LUXURY

BELMOND
www.belmond.com
Collection of 49 iconic hotels, trains and river cruises in 24 countries that bring together some of the world's most sensational journeys and destinations.

FASHION

KATIE & JO
www.katieandjo.com
Aimed at modern women who need comfort and easy to wear clothes but not at the expense of style.

EDUCATIONAL

MATHLETICS
mathletics.com
Created as a support for both individual children and schools, Mathletics covers Key Stage 1 to A Level (in line with all curricula in England, Northern Ireland, Scotland and Wales), helping pupils to enjoy and improve their skills via a series of online maths games and tests that make learning fun and easy.

GARDENING

NATIONAL GARDENS SCHEME
www.ngs.org.uk
No stranger to the gardening scene, the site is lively, full of information on finding a garden to visit, planning, news on events.

REALLY USEFUL

CLOTHES DOCTOR
www.clothes-doctor.com
Digital startup offering clothing repairs, customisation and alterations across the UK.

WEB APPS/SERVICES

SMARTIFY
smartify.org
A free app which helps people make meaningful connections with art.

WELLBEING

HEALTHISTA
www.healthista.com
The UK’s fastest growing women’s health website. Created by real women for real women.

CHARITY

FITZROY
www.fitzroy.org
Transforming lives every day by supporting people with learning disabilities to do the simple things that make a real difference to their everyday life.

6 November 2017