The fashion industry is said to be the world’s second largest contributor to carbon emissions. Crucial to the REV strategy, therefore, is the fact that they hold their designers to four principles. The clothes must be organic, re-made (which means recycling or up-cycling as much as possible), local and fair.
“Contemporary style [had become] a bit too consumptive and trend-based for our taste,” say Natasha and Cora. “Reve en Vert is our commitment to bettering the world through the medium of fashion and lifestyle. It is a project of passion for the two of us to support designers who are improving the standards of the design industry. In the REV office, we speak about curation, aesthetic and longevity as the traits we want to see in the labels we choose to carry.”
The result is a gorgeous clutch of timeless, elegant pieces that transcend trends and seasons. You’ll be handing these threads down for generations. Inspired by everything from Nordic minimalism and Parisian chic to a more boho Californian vibe, Tucker and Hilts have a fantastic eye. The site will not disappoint.
We love Mara Hoffman’s culotte-style Amani Pants. EYM’s Soul Candle is hard to beat. Adornment’s Red Stripe Dress is the perfect lightweight frock. And Carla Colour’s sunglasses are fresh and irresistible.
Cora – who worked at Stella McCartney and Christian Louboutin before she launched REV – says: “When I consider buying something now, it’s a process. I ask myself: Will I love it forever? Is this something that will never go out of style? Is it made to last?”
If we all took to channeling her mindset, we’d always be rocking serious style without ever compromising on sustainability.
July 2018