Creatives at the US company – which began life in New Jersey in the 1950s and is best known for picking a ‘colour of the year’ each year – became acutely aware during lockdown of how difficult it is for designers to discuss colour when they had to swap communal design studio collaboration with virtual chats in makeshift home offices.
Nick Bazarian, Pantone Digital Solutions’ senior product manager, says: ‘With the Colour Match Card and Pantone Connect app, a designer’s phone has now become a legitimate colour-capture device to match the physical world more accurately to Pantone Colours.’
The company explains the new app’s function thus: ‘The Pantone Color Match Card works with your phone’s camera to measure and match coloured objects, materials, and surfaces to a Pantone Colour.
‘With the size and portability of a credit card, this unique solution makes matching an inspirational colour to Pantone as easy as taking a photo – at accuracy levels approaching more expensive colour-reading devices.
‘Use the Color Match Card with the Pantone Connect mobile app to capture a colour, search for a best match, and save your chosen Pantone Colour to a palette for designing later.’
This development is proof – if any more were needed – of how technological advance can beautifully complement old-fashioned instinct for design.
By Becky Ladenburg
July 2020
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