From an early age, founder, Aimee Connolly was already stealing her Mum’s red lipstick. By eighteen, she was Ireland’s leading make up artist. And by twenty-three, she’d single-handedly launched her own award-winning beauty brand.
Aimee spent years learning everything there is to know about make up and most importantly what real people want from it. From sitting with customers, to listening to their concerns she understood that people don’t want to spend ages perfecting their make up with a huge pile of products, nor should they. They want to feel fantastic in five minutes with a few products they trust. So, she created a beauty brand that does just that.
