Invented during Queen Victoria’s reign, Royal Warrants of Appointment are granted as a mark of recognition to people or businesses who have regularly supplied their goods or services to the monarch and the Prince of Wales. Today, there are over 800 Royal Warrants in place, many of which were granted by the late Queen. Here, we take a look at our new King’s most beloved brands and, in doing so, get the measure of the man.

Cartier


Cartier

Boutique jewellers will come and go but nothing ever seems quite as chic as Cartier. The King seems to agree. Among his favourite watches is a Cartier Santos and, back in happier times, he gave Meghan Markle a Diamond Tennis Bracelet from Cartier as a wedding present.



Kellogg’s


KELLOGS

It was in 1974 that The King first toured the Kellogg’s headquarters in Manchester; earlier this year, he paid the cereal giant a second visit. Knowing the way to Charles’s heart, the Corn Flakes creator talking him through their plans for sustainable packaging.


Aston Martin


Aston Martin

The King appears always to have impeccable taste. His classic blue 1970 Aston Martin DB6, which has been converted to run on sustainable fuels, is no exception to this rule. The exquisite motor car was a present for his 21st birthday.


Waitrose


Waitrose

Waitrose first received a Royal Warrant in 1928, when it sold Queen Mary her favourite honey soap. In 2009, Charles needed greater reach for his organic food brand, Duchy Originals, and it made sense to go into partnership with the high-end supermarket. Waitrose Duchy Organic thrives to this day.


Richer Sounds


Richer Sounds

God only knows what The King was buying when Richer Sounds received his Royal Warrant in 2011 – but we like to think it was a top-notch sound system for William and Harry’s ‘Club H’ in the basement at Highgrove.


Floris


Floris

There isn’t a person on the planet who doesn’t like to receive a beribboned box of something from Floris. It is easy to imagine Charles and Camilla turning up to spend the weekend with friends bearing bath oil, soap or scent from the ancient British brand.


Xerox


XEROX 06_Split Banner 1 - Free Extended Warranty1

The King’s household is no different to offices across the land in terms of its printing and photocopying requirements – hence the fact that Xerox has held a Royal Warrant since its infancy in 1906.


Paxton & Whitfield


Paxton & Whitfield

‘The King loves anything with eggs and cheese,’ tweeted Charles’s chef Paul McGrady recently. It should come as no surprise, then, that the monarch likes the artisan cheesemonger Paxton & Whitfield, which was founded in 1797.


Taylor’s of Harrogate


Taylors

Charles and Camilla are massive fans of this family business, based in Yorkshire, which sells carbon-neutral tea and coffee. In 2019, the royal couple asked to be shown around the company’s headquarters in Plumpton Park, where a jolly time was had by all.

By Becky Ladenburg
May 2023