Her Instagram feed is full of useful asides, brands that she recommends and not least, a window on her glamorous work life and being a busy mother.
Ginnie’s style credentials
Ginnie worked at British Vogue for twelve years, as the Executive Retail Editor; a role which gave her insight into the workings of both fashion and beauty brands and their different approaches to targeting the consumer, in an age of fickle consumerism where brand loyalty is almost impossible to secure. Presenting the bi-annual Vogue Trend Report fused the creative with the commercial, and this is exactly what Ginnie took into her own company, VCHStyle, which has just turned five. She is a regular contributor for the Sunday Telegraph, consults for brands both high street and high end, and she works as a stylist to her private clients.
What Ginnie did next: Introducing The FairGround
Ginnie is launching a new initiative, The FairGround , bringing together brands that she loves and rates under one retail roof, a new shopping destination that will ooze positivity. The platform will be a place where you can learn about the stories behind the brands, the good that they do.
“No one can do everything, but everyone can do something’. This is my something!
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In a nutshell, The FairGround is an online shopping platform, open all year round, where you will find a curated selection of brands (fashion, beauty, homeware), all rigorously evaluated for their processes and impact on people and the planet.
Every single brand that features on The FairGround, has been assessed, using a third party consultancy, Bable, the results of which empower the consumer giving them greater clarity when considering a purchase.
“The FairGround means you can shop stylishly and fairly.
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Empowering better purchasing
To celebrate the launch of The FairGround, from 6th – 8th December, sign up to the mailer and you’ll receive an exclusive discount code to use when shopping at Ginnie’s favourite brands.
As Ginnie says, ‘It's fair, from the ground up... These are brands that I love and I know you will too, and I’ll be introducing them over the coming weeks. So join me and let me help you shop better... Every brand on our platform shares our commitment to doing business better, bringing purpose and transparency to each step of the customer journey.’
Here's to the launch of a new kind of marketplace that will help us all to make better purchases, where every item tells a story of care, quality and responsibility.
