Anyone who has a) a passing interest in interiors and b) an Instagram account will, inevitably, have spent many a lost hour ogling beautiful rooms from across the globe with an eye trained firmly on how to ape the look. Now, to make our aesthetic lives run somewhat smoother, a handful of our favourite interior designers have online shops within their sites, rendering sourcing woes a thing of the past – especially wonderful since their design services may be a stretch for many, while snapping up a few of their lovely pieces to get the look is within easier and more affordable grasp. This quintet of beauties makes our top five.
Main image: Studio Duggan
Our 5 Favourite Insta Home Accounts Whose Looks You Can Shop
It’s never been easier to nail the Insta looks you love.
Lucy Williams Home
‘Interiors inspiration, curation and gritty details’ goes editor Lucy William Insta bio. Indeed – and we adore every inch of it, from her own colourful, playful Victorian terrace home to her paeans of praise for other interiors she loves. She recently partnered with Feldspar on a collection of fine bone china candlesticks, candelabras, sconces and snuffers for celebrating the nights drawing in, which you can shop straight from Insta. Follow her.
Beata Heuman
Who doesn’t love the great Beata Heuman? For us, she sits at the forefront of the new wave of classic Scandi design, which places emphasis on colour and warmth as well as clean lines. Brilliantly, you can shop her perfect pieces direct from Insta. Follow her.
Studio Ashby
Elegance reigns supreme in all of Studio Ashby’s decorative and architectural endeavours. Happily, over on its companion account, Sister By Studio Ashby, you can shop the look to your heart’s content – funds willing, of course. Follow here.
Studio Peake
Sarah Peake, the woman behind House & Garden Top 100 design practice Studio Peake, is a master in the art of balancing texture, classicism and punchy colour. No need to ‘steal her style’ as the papers routinely instruct us to do; you can simply shop it direct from her Instagram instead. Follow her.
Studio Duggan
Who wouldn’t want to be holed up in this delectably snug games room, designed by Studio Duggan, which nails creative interiors that always, always prize comfort? If you want a slice of that sublime snugness, shop the look via Insta. Follow here.
By
Lucy Abletshauser
·
Published November 2024
Lucy is the GWG's go-to expert on the best online buys, from fashion to interiors. An aesthete to her core, she does the trawling so you don't have to.