Based in London, Wat The Brand co-founders and best friends Sarah Ellis and Philippa Ross have a collective twenty years of experience working in fashion, styling and brand building.
Together with Nicky Green, an expert in retail with experience in fashion spanning fifteen years, they launched a collection inspired by the confidence they find through clothes.
The ecommerce company is a natural extension of Sarah and Philippa’s already well known fashion and lifestyle platform, We Are Twinset the successful blog, shop and Instagram account.
Adding luxe loungewear as an additional offering to their readership, they wanted to make women feel happy, fearless and empowered.
The most popular item is the slate grey crewneck and joggers. For them, it is all about the cut of tracksuit bottoms and they have worked hard on the silhouette.
The brand has since launched a dress collection, footwear, and knitwear among as well as other categories.
The tiered midi dress is a perfect holiday cover up as well as city summer dress.
Since both founders are also mothers, they always get asked how they dress their children. Soon there will also be a Mini Me collection so mothers and daughters can dress in matching outfits.
By Anna Bance
May 2023
