Swatch
Since its inception in 1983, Swatch has been synonymous with cool and colourful design alongside Swiss precision. The brand's ethos revolves around making high-quality watches accessible to all, without compromising on flair. From bold, abstract patterns to minimalist aesthetics, its regular collaborations with artists and designers further cements its status as a purveyor of super cool yet affordable wrist candy.
We like: The Paradiso Kinetiko, £115
VOID Watches
Hailing from Sweden, VOID Watches, founded in 2008, epitomises the Scandinavian design principles of simplicity and functionality. Founded by designer David Ericsson, the brand offers timepieces that are both understated, functional and endlessly chic. Expect geometric shapes, clean lines, innovative materials and a minimalist sensibility.
We like: V03D-GO/LB/WH, $219
AARK Collective
Australian brand AARK Collective approaches watchmaking with an artist's eye. Their designs are characterised by cool pops of colour, unconventional shapes, and meticulous attention to detail. Each piece is a testament to the brand's commitment to craftsmanship and creativity. We absolutely love them all.
We like: Classic Tortoise, $159
Citizen
Citizen's innovative Eco-Drive technology, pioneered way back in 1976, harnesses light to power their watches, eliminating the need for battery replacements. This commitment to sustainability is matched by their elegant designs, ranging from sporty chronographs to refined dress watches. They say: ‘Grounded in the Japanese notion that elevates society above self, Citizen takes a forward-thinking, socially responsible and inclusive world view: creating quality timepieces at superior value for all citizens of the world to enjoy every minute of their time. And our deep-rooted respect for self-development guides our corporate philosophy: Better Starts Now. Whether it’s creating a better product, a better customer experience, a better planet, Citizen embraces opportunity and growth.’ Citizen's blend of eco-conscious engineering and aesthetic appeal makes them a standout choice for discerning consumers.
We like: Promaster Diver Watch, £289
Vaer Watches
Vaer Watches combines classic design with durability, making them ideal for everyday wear and outdoor adventures. With high-quality materials, reliable Swiss or Japanese movements, and 10ATM water resistance, they’re built to last. Assembled in the U.S. with a focus on sustainability, Vaer balances craftsmanship and affordability. Whether for work or weekends, these watches offer a straightforward, functional style suited for any setting.
We like: R1 USA Racing Chronograph, $449
