Born in the heart of Cornwall, Seasalt has been championing coastal style since 1981, marrying practicality with beauty in collections inspired by the sea, sky and rugged landscape of the south-west. What began as a single shop in Penzance has grown into a much-loved British brand known for its thoughtful design, sustainable ethos and, crucially, its focus on the art of pattern. It is also truly size inclusive, with its offering going from an 8 to a 26-28.



Now, with SS25 in full swing, Seasalt has just dropped its latest batch of wardrobe heroes – think soft linens, painterly prints, and easy-to-wear silhouettes that are made for salty days and sun-soaked beach frolics. With enough comfort and character to shake a stick at, these are 22 new arrivals worth knowing about.