Remember the summer of 2004 when Sienna Miller burst onto the scene in her soon-to-be-ubiquitous maxi skirts, slouchy boots and low-slung disc belts? Or Kate Moss striding through the fields at Glastonbury in hot pants and waistcoats, loose hair tumbling free in the wind? Well boho is officially back for Spring/Summer 2024, the carefree spirit of bohemian style poised to take over the fashion scene with a fresh and playful twist. From New York to Paris, designers – with Chemena Kamali at Chloe leading the charge – have decreed the go-to vibe for the sunny months ahead and, in short, it’s boho.

This revival is rooted in sustainability and craftsmanship. Designers are focusing on eco-friendly materials and artisanal techniques, giving you style that feels as good as it looks



Think flowy dresses with vibrant prints, oversized hats, and accessories dripping with fringe and tassels. It’s all about mixing bold patterns with earthy tones, creating a look that’s effortlessly cool, whether you’re lounging at a festival or strolling through a sun-drenched market.

But it’s not just about the look—this revival is rooted in sustainability and craftsmanship. Designers are focusing on eco-friendly materials and artisanal techniques, giving you style that feels as good as it looks. So, dust off your vintage jewellery, slip into some comfy sandals, and get ready to embrace the boho trend this SS24.