Each season has a defining hue and this winter it’s a shade we can all get behind. A cheery poppy red may seem like a bold choice but it’s actually universally flattering and just the life-giving pop of colour to revive dull, winter skin. Pair with monochrome or denim to stop it feeling too festive and do look for cosy fabrics, such as wools and jerseys if you want it to feel more relaxed. A bright cherry red lip is great as an instant lift, or you could give just a nod to the trend with a pair of crimson trainers. We guarantee it’s the hue you didn’t know you needed this winter.

Get Inspired: 5 Influencers Wearing The Red Trend



All hail Claudia Berresford cutting a dash, New York-style, in pillar box red.

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Nicole Russell demonstrates how to do off-duty red with panache. 3




Rocking Roksanda X Barbour: the perfect way to add a chic yet cossetting winter layer.

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Lady in red: we could not adore Katherine Ormerod in Rixo, as curated by Isabel Spearman for Smart Works, any more than we do.

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Rachel C Ford demonstrates how to do demure-meets-dashing in a neat yet arresting & Other Stories cardigan.

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Get The Look: 15 Red Buys



By Lydia Mansi
December 2023