With more retailers than ever adding tracksuits, leggings and sweatshirts to their collections and featuring ‘staying in’ editorial to homepages and newsletters, the choice available is overwhelming.
Pangaia’s tracksuits landed on my radar when I was researching new sportswear during lockdown that could be worn both in and out of the house, is breathable, and has a sustainable company philosophy. I wanted to find good quality pieces that crucially will outlive the lockdown and be enjoyed for many years to come.
I can also now tell people that my daily walk loungewear is made from seaweed. What began as a collective of researchers, scientists and designers launching a seaweed fibre t-shirt in 2018, eco-conscious brand Pangaia’s seaweed line has amassed a cult fan base.
Comprised of lightweight saltwater seaweed fibre, organic cotton and a dash of peppermint oil, this material holds many benefits. It is light, breathable and the fabric feels soft against the skin. By absorbing sweat much better than cotton, seaweed fibre is ideal for activewear, everyday basics. Seaweed also contains lots of antioxidants that react with free radicals in the skin to neutralise them, which is believed to slow down ageing and reduce skin damage.
Pangaia hopes to make breakthrough textile innovations from their own lab in Florence, Italy that it can share with the rest of the world. They develop their very own proprietary materials and technologies in-house.
Since March 2020, social media usage has risen more than 40% worldwide. By mixing the worlds of science and luxury, the direct-to-consumer brand has created a sustainable tracksuit that keeps selling out in less than 24 hours, and is bringing back the retro 90s style of wearing matching jumpers and tracksuit bottoms.
If you follow celebrities and fashion influencers on instagram then you have probably spotted the brand on the likes of Bella Hadid, Kourtney Kardashian, Chiara Ferragni, to name a few.
The recent ‘Botanical’ range included t-shirts, hoodies and bottoms that were dyed with five vibrant hues including ‘Rubia Mauve,’ ‘Rubia Red,’ ‘Nimbus Pink,’ ‘Nimbus Purple’ and ‘Leafy Green.’ all derived from a natural dye that has been sustainably sourced from food waste, plants, fruits and vegetables, reducing the amount of harsh chemicals and colourants that would otherwise enter into the planet’s water streams.
If you want to buy one, much of the website is currency sold out so keep an eye out for new drops and act fast. These cozy and thick tracksuits sell out within minutes.
By Anna Bance
May 2020
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