Created from soft, eco-responsible fabrics, women seem to be finding their perfect AM to PM dresses, to wear to the park, to the pub or out in the evening.
The range uses key eco-friendly fabrics including: Tencel, recycled satin and Lenzing Ecovero, an alternative to traditional viscose made from renewable wood. 90% of the SS22 collection is made from responsible fabrics. 8% of the collection is made from recycled synthetics.
When it comes to packaging, the product tags are made from 100% Forest Stewardship Council (FSC) certified paper, which means they come from responsibly managed forests. Each order is packaged in a 100% recyclable inner bag and orders are posted in a 100% recyclable and recycled polythene delivery bag.
They also want to be open with customers about where and who makes the clothes. They list the factories on the website and say that all of them undergo yearly audits to ensure fair, safe and healthy working conditions.
Recently Fearne Cotton collaborated with the brand to create her own capsule collection. Showing her love for vintage designs, each item within the 19 piece range is brimming with floral prints, broderie midis and bright colours. The Alexa dress is a fantastic shape and comes in a wide selection of patterns, material and colour options.
The newly launched occasionwear collection was created just in time for attending our wide array of British summer season events, focusing on beautiful broderie details, ruffle trims, dresses adorned with lace and cut-outs, and signature floral prints such as the Selena Midi Dress.
The brand has already amassed a host of celebrity fans, including Holly Willoughby, Phoebe Dynevor, Alex Jones and Frankie Bridge, and collaborated on several collections for Marks & Spencer.
They don't only create dresses, but stock Loungewear and Swimwear.
By Anna Bance
July 2022
