Travel has and will always be Georgia’s main source of inspiration. Coming from a family of creative people, her stepfather is a yacht designer and she used to go on his research trips to faraway places as a child.
This mirrors the brand’s customer demographic - international, unconventional, well-travelled, culturally diverse, and open minded.
The EVARAE woman has high standards for quality and design. Within each collection, there is an array of silhouettes for different body shapes including belted one-pieces and halter-top bikinis. The brand work hard at being inclusive and allow customers to buy mixing and matching tops and bottoms so they aren’t pushed into buying one size as a bikini set.
One of the first designs for the brand, the ‘Cassandra’ one piece has become the most iconic style and they update the design each season in a new palette.
The brand minimises its environmental impact by producing in small batches and using ethically-made materials. EVARAE swimwear is produced in a small family-run atelier in Rimini Italy, using regenerative fabric ECONYL®, a material that's infinitely recyclable and made using nylon waste from oceans and landfills.
The ready-to-wear is also produced ethically, in small runs by artisans in India using traditional techniques and crafted from 100% earth-friendly fibres, including TENCEL™ Lyocell and organic silk.
Digital printing is used, ensuring far less water consumption than screen printing.
Even the swing tags are sustainable: crafted from seed paper, they will grow and bloom when planted.
Reflecting this in the price point, the EVARAE customer is happy to invest in pieces that have longevity and are consciously produced.
Thompson has also partnered with reforestation projects to plant one tree for every online order made, and customers can also send in their old swimwear to be recycled responsibly.
As well as swimwear, there are tops, bottoms and dresses.
The company would like to continue to expand the direct-to-consumer and wholesale business in international markets. Opening a store in the Maldives went well as well as stocking with multiple retainers including Harrods and Saks.
