Boden’s Spring Refresh Is So Good, You’ll Want One of Everything

It began, as the best stories so often do, around a kitchen table. Founded in 1991 by Johnnie Boden, the now-iconic label started as a modest menswear catalogue brand – a passion project born out of a love for colour, character and classic design. Fast-forward three decades, and Boden has quietly but confidently cemented itself as a cornerstone of modern British fashion. Beloved for its mood-boosting prints, clever cuts and playful polish, the brand has become synonymous with effortless dressing that doesn’t take itself too seriously.



This season, it’s all about circus-inspired style (think primary colours and stripes, stripes, and more stripes) – so roll up, roll up, these are the best new-ins to shop now.