For those who choose to embrace the British country style, craftmanship is key. These brands, some deservedly regarded as icons, come with history and a commitment to quality, offering pieces that are as suited for rugged terrains as for a refined country event as for meandering city markets in the cold. Here’s a guide to the best brands for cool country clothes that successfully mix heritage with modernity.
House of Bruar
Often described as the ‘Harrods of the North,’ House of Bruar is a destination for luxurious country clothing rooted in Scottish tradition. Known for its high-quality tweed, cashmere, and outerwear, it offers a beautifully tailored pieces that prize both design and practical detailing. From its stately perch in Perthshire, House of Bruar long ago became a byword for sophisticated rural fashion which, happily, is every bit as wearable if you happen to be an urbanite too.
We love: Ladies British Tweed Cheltenham Jacket, £265
Holland & Holland
Founded in 1835, Holland & Holland is one of the world's most revered names in field sports and shooting apparel – but you don’t, of course, need to be handy with a rifle in order to wear its practical yet elegant clothes. This St.James, London-based brand crafts clothing designed to endure the elements while exuding elegance. From tailored jackets to performance-driven outerwear, Holland & Holland combines traditional British craftsmanship with high-tech materials, making it a favourite for country enthusiasts who prioritise both style and utility. Do note: its pieces come with attendant high price tags but they are built to last forever.
We Love: Northwood Ladies Tweed Skirt, £695
Barbour
With a history spanning over 125 years, there is no brand more synonymous with British countryside style than Barbour. Known for its iconic waxed jackets beloved of fashionistas and royals alike, the brand is celebrated for its durable, weather-resistant outerwear and iconic tartan linings. From fields to festivals, Barbour’s classic pieces remain, frankly, above fashion, offering a quintessentially British look that has earned it a loyal global following.
We love: Brambles Fleece, £129
Musto
Initially founded to outfit sailors, Musto has since expanded its expertise into high-performance, technical outdoor clothing. Perfect for rugged rural activities, its range includes waterproof jackets, thermal layers, and country classics with modern, performance-oriented materials. Crafted to keep you comfortable and protected in any weather.
We love: Women’s Tri-Colour Sweat, £35
Hunter
A British icon since 1856, Hunter is best known for its iconic rubber Wellington boots. Originally designed for the British army, Hunter boots have evolved into a style staple for countryside life and, in addition to its famous wellies, the brand offers weatherproof outerwear and accessories that retain its heritage-inspired design while catering to modern outdoor enthusiasts. We like it all, but it is the boots that we’ll always come back for.
We Love: Women's Original Tall Gloss Wellington Boots, £125
Farlows
Located on Pall Mall, Farlows is a go-to for field sports attire and accessories. With a strong emphasis on quality and performance, its clothing line is crafted to support the demands of fishing, shooting, and other outdoor pursuits, while combining rugged functionality with a touch of British elegance. Perfect whether you’re out walking the Labradors at the crack of dawn or sloping off for a flat white on the way to work.
We love: Farlows Ladies Cara Fairisle Donegal Wool Jumper, £149.99
Holland Cooper
A modern British brand with an emphasis on luxury, Holland Cooper is celebrated for its stylish twist on traditional British heritage wear. Known for its distinctive tweeds and tailored silhouettes, it has brought country style to a contemporary audience with panache. Each piece is made in the UK and is both fashion-forward and unmistakably British in the very sharpest of ways.
We love: The Cambridge Gilet, £145
Philip Morris & Son
With roots tracing back to 1845, Philip Morris & Son is a family-run store offering a selection of practical and stylish countryside essentials. Stocking a range of respected country brands like the aforementioned Barbour, Musto, and Hunter, it is extremely well-versed in quality and function. And, also worth noting, its customer service is second to none.
We love: Ariat Womens Harper Sherpa Waterproof Boots, £170
Cabbages & Roses
Cabbages & Roses may not counts itself in the long tradition of hunting-shooting-fishing wear, but oh my, does it make the kind of beautiful clothes that one wants to swish about the countryside in. And not only that: many of its clothes are deeply practical as well as being steeped in romance, with artisan knitwear and wax coats firmly counted amongst the brand’s signature looks.
We love: Iris Coat in Olive Wax Cotton, £699
