Arabella London, Vintage-Inspired Swimwear

Their mission is to create swimwear that celebrates all shapes and sizes because the fit of each piece is dictated by the cup size rather than a generic body shape.

With a deep consideration of how a woman wants to look and feel in body separates, each piece is structured, moulded and precision-cut to contour, support and complement sizes 4-14.



Putting versatility at the forefront, they create pieces that bridge the gap between swim and ready-to-wear, the separates are designed to look just as good on the beach or by the pool as it does in the evening, layered under a silk shirt or paired with a flowing skirt.



The tops and bodysuits, which come in cup sizes A-DD/E, are finished with details such as gently ruched straps, or an intricate scallop edge. Briefs come in a high or low waist and are cut with the brand’s signature ‘convex curve’ on the bottom, ensuring the most flattering shape.



The dresses come in 4 colours. Each piece is fully lined and finished with seamless edges, eliminating any squeezing, pinching or tugging.



Completely dissatisfied with the swimwear available to women, in 2016 founder Arabella MacRitchie found the perfect space to reinvent swimwear as a transitional and transeasonal garment. Travelling around Europe to handpick each element for the designs, the prototypes are created by pattern cutters based in London. Her sister is the perfect base size for the fit model so each design is created and tweaked again and again. The components are from Europe - the cups, wires, & thread from Germany, the elastic & fabric from Italy, the hardware from France and manufactured in Morocco at an experienced factory, alongside some major luxury brands / competitors.