Powered by a small female-lead team based in East London, Aligne is the brand to believe in if you are searching for contemporary pieces made from conscious materials.
With a goal to increase the amount of fully sustainable pieces they create each season, and with the future in mind, every collection consists of versatile items using planet-friendly fabrics.
Aligne founder Dalbir Bains is the driving force behind the label, using her extensive experience in the industry to shake things up behind the scenes. Formerly Product Vice President at Zalando and Chief Commercial Officer, New Business at H&M, Bains is using her vast network of countless supplier contacts to introduce a cleaner, planet friendly approach to producing fashion. Bains has worked hard to find innovative ways of keeping costs low, crucially, working with factories who focus on sustainable fashion across all their partners. Aligne also works digitally with international factories and creates half the collection in Europe to reduce its travel budget and carbon footprint.
Aligne has been true to its contemporary, minimalist aesthetic since it was founded in 2019, quickly becoming a go-to for capsule wardrobe for fans and the fashion industry.
Tailored trousers, chic tailoring, Knitwear and of course the bestselling Gabriella dress, of which over 5,000 have been sold, an amazing achievement for this independent brand.
12,000 people were on the waitlist to buy one and the beauty of small brands is that they can interact with their customer feedback more than mass producers. When people started to share styling changes to the Gabriella dress, Aligne listened and went back to the drawing board on revisions for two months. They straightened the side seams, took a little bit of volume out of the sleeves and reduced some of the fullness of the skirt. This kept the trapeze shape but allowed customers to buy their true size instead of having to try two or three.
New for AW include long wide scarves and cosy wool coats.
By Anna Bance
September 2023
