“Focusing on timeless investment pieces that promise to transcend fleeting trends and earn their place in your wardrobe for years to come, saving you twice – once on the sale price, then again in their cost per wear
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In a fast-paced fashion landscape often dictated by rapid seasonal turnover, it’s easy to be swept away by the thrill of a bargain. But true style lies in the ability to curate a wardrobe that marries enduring style with practicality. By identifying quality fabrics, impeccable tailoring, and lasting design, you can transform sale shopping from a spontaneous spree into a deliberate, conscious pursuit.
To that end, we have navigated the cluttered aisles and virtual carts, to bring you an edit of hidden gems that will stand the test of time. From classic outerwear and precision tailoring to luxe everyday basics, we’ll show you how to identify pieces worth the splurge—even at a discount. Because when it comes to building a wardrobe of enduring value, the old adage rings true: less is more, but better.
Isabel Marant
Rouxa Suede Ankle Boots, 50% Off, £425
A cult buy that is perfect now with jeans tucked in, and floaty boho dresses come summer. Buy here.
Ulla Johnson
Letty Ruffled Plisse-Satin Midi Dress, 40% Off, £423
A classic LBD, but make it Ulla Johnson. A timeless dress that you will reach for to take you from festivals with Western boots, to weekends with a denim jacket and trainers. Buy here.
Agolde
Leif Denim Maxi Skirt, 50% Off, £155
Designer denim is a great sales buy, as investing in higher quality cotton and the perfect cut will mean your cost per wear pays for itself. This classic denim maxi skirt in a fresh spring white is great with tees and vests as the weather warms. Buy here.
Veja
Volley Leather Trainers, 50% Off, £63
Trainer trends will come and go (chunky sole, minimal sole etc etc), but a classic canvas and suede sneaker, sustainably made by Veja, will be a wardrobe hero for years to come. Buy here.
Hunza G
Nadine Striped Seersucker Bikini, 40% Off, £111
Now is the time to think ahead to your summer self, a classic Hunza G bikini in a flattering high-waist fit is a comfortable, yet chic swimwear buy you will wear all season long. Buy here.
James Perse
Cropped Cotton-Terry Sweatpants, 50% Off, £78
A pair of sweatpants may not seem like a very exciting sales buy but investing in luxury staples is a smart move. Buy here.
Dolce & Gabbana
Butterfly Frame Sunglasses, 50% Off, £107.50
If it’s time to refresh your sunglass wardrobe (yes that’s a thing) this oversize tortoiseshell pair are just the ticket. Buy here.
Reiss
Wool & Quilted Coat, Now £138
Outerwear is a great category to invest in, in the winter sales. Pop this contrast panel quilted coat away for next winter and the reversible style will mean you have two new coats in one come autumn ‘25. Buy here.
COS
Leather Riding Boots, 54% Off, £125
A timeless, flat knee-high boot will never date and this classic pull-on style is great to wear now with knitted dresses. Buy here.
COS
Wool Midi Skirt, 52% OFF, £65
Black and wool are two style options always worth investing in. This maxi skirt with fluted detailing is a versatile style to wear with silk blouses and heels, or knits and boots. Buy here.
Naghedi
Woven Tote, 20% Off, £288
This two-tone woven neoprene tote is brilliant for travelling. A ‘throw everything in’ size, the hard-wearing fabric makes it extremely forgiving – perfect for accompanying you on a year of adventures. Buy here.
Jumper 1234
Cashmere Wool Ski Zip-Up Cardigan, 20% Off, £212
A Nordic knit is the epitome of winter style and this luxe cashmere/wool blend in timeless taupes is a seasonal staple worth the investment. Buy here.
