Coquette Beauty: Tik-Tok’s Hyper-Feminine Make-Up Trend

What started as a fashion aesthetic on TikTok last year (80 million views and counting) has now rippled into make-up too. First inspired by the on-screen looks of the Bridgeton cast, it has now been further fuelled by the summer release of Barbie with Margot Robbie in the titular role – in all her saccharine pink glory. The hyper-feminine aesthetic centres around lace, pastels, pearls and ribbons, and while the make-up look has followed suit with the same pretty palette and textures, it has also given it a fresh-faced twist. Here’s how to get the look.

What Is The Coquette Look?

Think natural skin, flushed cheeks, pretty washes of pastel tones, frosted finishes and pearly highlighters but with a flick of a winged eye and dramatic lashes (a la Lana Del Rey) to give it a modern, slightly tougher twist. It’s a romantic, youthful look that is universally flattering. Opt for cream textures, petal-soft shades and dewy finishes for a doe-eyed look.

The 9 Products You Need

Dior

Backstage Rosy Glow Blush, £31


Giving a flush of youth, this peony-pink Dior blush will bestow natural, pinched-cheeks colour to your spring complexion. Buy it.

Beauty Pie

Supercheek Cream Blush In Bare Blush, £12 (member price)


If you’re looking for a pillowy, wash of colour, this balm-like blush with nourishing oils from Beauty Pie is a cheeky steal. Buy it.

Huda

Quick N Easy Precision Liquid Liner, £16


Fool-proof, budge-proof and an intense colour pay-off: this brush-nib liner is great for a subtle flick to give eyes that coquettish, wide-eyed look. Buy it.

Fenty Beauty

Gloss Bomb in Fu$$y, £18


Dewy, glossy textures in pretty sheer pastels are a coquette staple. This rose nude from Fenty Beauty has a milky pearl texture for an ultra-gloss finish. Buy it.

Revolution Beauty

Creator Revolution Hydra Pigment Palette, £7


If you’re dabbling in pastels for the first time, try out some colour washes across the whole lid in these clever watercolour pastels, that turn to a cream finish when you add water. Buy it.

Charlotte Tilbury

Kim K Hot Lips Lipstick, £27


A frosted pale pink lip is a coquette signature. The moisturising satin-finish formula stops it looking chalky, for a petal-pink pout. Buy it.

Benefit

Cookie Golden Pearl Highlighter, £28.50


A youthful, lit-from-within skin finish – without a hint of contouring – is another key element of the coquette look. This pearly highlighter from Benefit is perfect on high points: cheekbones, bridge of nose and brow bone to define. Buy it.

Typology

Tinted Serum, £28.90


With hydrating squalane and Aloe Vera, this lightweight tinted serum is perfect for achieving the coquette natural, dewy skin look. Buy it.

Maybelline

Lash Sensational Mascara, £10


Pairing your pretty pastels with a bolder eye makes the coquettish look less girly and more feminine. A swipe of this ultra-black, volumising mascara will give lashes a wide, fan-like finish. Buy it.

By Lydia Mansi
February 2022