We have seen a general aesthetic shift from dramatic looks, heavy contouring and ‘masked’, flawless skin to a more natural look. That’s not to say, a ‘no-make-up’ look, skin is still radiant but not flawless, brows are still groomed but not sculpted and lips are gently blushed with colour rather than boldly outlined.
Minimalist beauty brands also tend to lean towards ‘clean’ vegan formulas and multi-use products to help streamline your make-up bag into a handful of clever balm textures that can be used across lips, cheeks and eyes, as well as hybrid formulas - a foundation/concealer stick for instance - to cut down the clutter and allow you to ‘minimalise’ your make-up time.
3 defining features of the minimal make-up look
Championing ‘real skin’
Skin tints are the ‘minimal’ version of a full-on foundation, adding a veil of soft focus colour to skin without wiping out all semblance of texture and character.
Switch your black for brown
An instant way to soften your make-up look is to switch your mascaras and eyeliners to brown. A more forgiving and natural effect, but with just enough pigment to enhance and define.
Must up isn’t ‘messed up’
From fluffy, not manicured brows to tints roughly pressed into lips without a liner in sight - make-up that feels ‘worn in’ and gently applied makes it feel instantly natural and un-done.
