Tubing mascara has been around for a while, but it has recently gained traction with the eagle-eyed beauty masses for its multitude of benefits over traditional formulas. Unlike conventional mascaras that coat lashes in oil and pigment, tubing mascaras encase each lash in tiny, water-resistant polymers. These polymers create a "tube" around the lash, offering eye-opening definition and length.

The application process is similar to regular mascara but as the mascara dries, it forms a flexible, smudge-proof shield around each lash, resisting sweat, tears, and humidity. Removal is deeply satisfying too, simply apply warm water and gentle pressure, and the tubes slip off effortlessly, leaving no residue or irritation behind.

Offering long-lasting wear without the worry of smudging or flaking, tubing mascaras are perfect for long days, especially in the heat, gym sessions or for those with oily skin who suffer from the dreaded ‘panda eye’. Their gentle formulation is also perfect for sensitive eyes or contact lens wearers, eliminating the need for harsh makeup removers, as they can be removed with just water. Plus, with the tubes wrapped around each lash, they give an immediate lengthening, separating and defining effect to ensure a natural lift with dramatic results.