Do you know your hashtags from your emojis? Your likes from your followers? Your SEOs from your analytics? These days, you don’t have to be very old to feel that technology has outpaced you.

The social media wave moves with lightening speed, knocking down all manner of luddites in its wake. New gadgets, new apps, unfathomable lingo – mastering it all requires a whole new skillset.

While you can pick up a lot from your more tech-savvy (or youthful) friends, nothing will stand you in better stead than proper explanations given by proper people in a real room.

Here, we have picked out five great social-media workshops for you – whether you want to learn the basics or take your social-media presence to the next level.

IMPARTURE, LONDON
This leading digital skills training company counts EAT, the National Trust and Warner Bros among its clients. On its two-day “Social Media Marketing Immersive” course, you will learn how to grow your community; use a vast range of tools; and read analytics to track your performance. Imparture prides itself on accredited trainers and intimate class sizes. This course costs £1,145.

MARKETING TOM, LONDON
These one-day courses are full of valuable insight into blogging, using Facebook, Twitter and LinkedIn, video and image sharing, SEO and general social-media strategy. This course costs £279 plus VAT.

THE MEDIA SNUG, LUTON
Learn how to create cool content, grow your audience and make social media work harder for your business on this half-day course. The course costs £75 plus VAT.

PICK & MIX MARKETING, YORK
Based in York, this effervescent company offers 1:1 training as well as group workshops. Popular topics include social-media strategy; Facebook, Twitter and LinkedIn for business; and Google analytics. These courses cost £75 plus VAT.

MOSAIC MEDIA TRAINING, ESSEX
With Mosaic’s tailored Group or One to One social media training, you will get practical and strategic advice on how best to grow, and engage with, your social-media audience – as well as some crucial etiquette tips. Get in touch to discuss your specific needs.

March 2018