Daisy Knatchbull, Founder Of The Deck

In 2016, Daisy Knatchbull made history by becoming the first-ever woman to wear a bespoke top hat and tails to the Royal Enclosure at Ascot. It turned out to be a eureka moment. Inspired by the overwhelmingly positive response, she duly harnessed her lifelong love of Marlene Dietrich-style androgyny and, referencing those heroines of yesteryear such as Katharine Hepburn who wore trousers when masquerading as a man was still a criminal offence, she called time on the gentleman-centric Savile Row by founding the first tailor’s house solely for women. And, just like that, The Deck was born, suitably sharp from the off.

She says, ‘The core of The Deck London is built on the values of empowerment and equality. Our like-minded community is network of supportive women who help each other, so that we can also help others to feel empowered.’ As such, every The Deck suit comes with a signature ace stitched into ins cuff, a reminder of the inner resources and strength each and every one of us has up our sleeves. Amen to that.

My favourite app...

Good News App. Who doesn’t love a bit of good news, especially now more than ever?

My favourite blog...

The London Chatter.

My favourite podcast...

Live Well, Be Well hosted by Sarah Macklin, founder of the amazing charitable initiative The Be Well Collective.

My favourite YouTuber...

Archie Manners & Josh Pieters. I love how they push boundaries.

My most recent buy online...

Mezcal! I’m a sucker for it

Last book you downloaded or read...

Gut by Giulia Enders. It’s fascinating to understand an organ that is responsible for 90 per cent of your serotonin.

Favourite tweeter...

Chrissy Teigen.

Favourite Instagrammer...

David Attenborough. Who doesn’t love everything about that man?

Favourite tech gadget...

My Lumie Alarm Clock. I often struggle to get out of bed in the morning, particularly during the darker months. Lumie is the best way of waking up gently and ready for the day.

The most useful gadget/item on your desk...

My iPad Pro. I couldn’t live without it! Great for both work and play.

Most useful digital resource during lockdown...

Is it bad if I say Netflix? I usually never have the time to watch TV or movies, so it was pure joy to get through some great series during the lockdown.

Most inspirational digital resource during lockdown...

Sheerluxe’s ‘Daily News in Brief’ newsletter. I love how succinct it is and it’s great to get a snapshot of the day’s news.

First thing/app you look at on your mobile when you wake up/in the morning...

My emails! Although I really try not to.

Last thing you binge-watched...

For All Mankind. It’s amazingly shot, the plots is great and so is the acting.

Favourite brands have you discovered online...

Too many! Vibi Venezia, With Nothing Underneath, London Velvet, Blake Ldn, A Ross Girl…

Social media allowed me to meet...

My hero, Mo Gawdat.

The best digital advice I've been given...

Take some space away from it.

My screensaver is...

Suits, always.

My standout online memory...

Some of my embarrassing Facebook statuses from years ago.

My pet online hate is...

Trolling. I can’t stand it.

Do you have any online rules or resolutions?

I set night mode onto my devices so if I am on them late, I’m hopefully reducing the amount of blue light.

The Internet. On balance, a force for good or ill?

A definite force for good if used in the right way, although we all need to get better at time without too!

By Nancy Alsop
September 2021

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