‘When it came to designing the looks for this Christmas, we found our inspiration a little closer to home than usual,’ said Jason Billings-Cray, Christmas Buyer at John Lewis. ‘As a team working remotely, we found that we all reconnected with the world around us and found the joy and beauty in our little pockets of nature.’
‘From windswept coastlines, to babbling rivers, the colours and feelings we discovered over the last year have inspired the looks we have created for the upcoming festive season. We know many of our customers have found the outdoors to be a tonic at a very strange time and that, even with the reopening of the world, this new love affair is here to stay.’
This year, John Lewis have released seven collections, some quirky, some more traditional. Something for everyone.
Snow Mountain
Bring the snowy days of Christmas indoors. Neutrals, silvers, lavender and moody blues, inspired by the Scottish Highlands, feature in this trend. Shop it here.
Gemstone Forest
Not for the shy and retiring, this eclectic and colourful trend, prompted by mythical fairy tale creatures, has neon lights, sequins and multi-coloured wreaths. Shop it here.
Luxe City
Trees with frosted tips laden with giant gold baubles are inspired by architecture found in cities. Shop it here.
Copper River
This decadent trend, with golden copper and watery blues is inspired by ‘the river’s natural stream of flowing water and it’s wildlife such as trout, otters and kingfishers.’ Shop it here.
Blush Coast
Oh, be still my beating heart! Blush tones, sea blues and shimmering golds mix with seaside trinkets and the natural patterns from ocean scenes. Shop it here.
Technicolour Supernature
For a more modern take on Christmas, think virtual reality and cartoons. ‘This is pure escapism with a big pinch of fun and optimism that we predict will be a huge hit with children this year.’ Shop it here.
Festive Fields
Tradition and nostalgia will always play an important part in some houses. This theme has a conventional colour palette of rich reds, copper and dark greens. Shop it here.
By Annabel Jack
September 2021
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