*That* Wonderbra ad will undoubtedly go down in the hallowed halls of marketing fame as one of the most iconic billboard campaigns of all time. But underwear appetites have come a long way since the show stopping, gravity-defying engineering of the 90s push-up.



Call it a lockdown hangover, a change in aesthetics, or just the sheer draw of comfort over cleavage, but un-padded, non-wired style bras in ultra-soft bamboo and cotton pointelle fabrics have risen in popularity in the last five years and show no signs of being shunned for their more structured sisters. Great for sleeping, lounging and gentle on post surgery bodies, we have a round-up of 15 of our favourite brands delivering effortless, everyday undies.